Utility Gets Residents' Help in Reducing Overflows Via Text Campaign

Text messages for Milwaukee’s clean-water utility notify residents during heavy rains to cut back on water use and help prevent sewer overflows

Utility Gets Residents' Help in Reducing Overflows Via Text Campaign

Nicole Lesser delivers flats of plants to a resident at MMSD’s annual rain garden plant sale. The plant sale is another way the utility promotes public awareness of its sewers and helps reduce overflows.

The Milwaukee Metropolitan Sewerage District has enlisted residents’ help in reducing sewer overflows during heavy rains by creating a Water Drop Alert text message campaign.

Since 1994 the district has averaged 2.3 overflows per year, and the goal is to get that to zero by changing citizens’ behaviors. Residents who opt into the Water Drop campaign are alerted to weather conditions during which they could make overflows worse if they use water.

The alerts come via...

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